Um website não deve ser apenas bonito, é também preciso ter bons conteúdos, fazer um site fácil de navegar e colocar informação simples e de fácil leitura.
But what is it all about having a good website?
A website should not only be beautiful, it is also necessary to take into account the type of content and its management, make a site easy to navigate and place simple and easy-to-read information.
The consumer is increasingly rushed and has no time to waste; they will not wait more than 5 seconds for your site to open and will not return if it is not intuitive.
Your site will say a lot about your company. The layout, the arrangement of elements, the colors, everything has to be thought out to facilitate user navigation and has to be in accordance with the profile of your target audience.
If you do not have sufficient knowledge to create a website, hire someone who knows how to do it, do not use amateur sites.
We show you 5 rules that you should take into account when creating a website:
1. Create relevant content
Pay attention to the amount of information you put on your website, a lot of information and images tends to confuse the consumer. Put only what is necessary to attract the visitor's attention.
The ease of using the internet and creating a website makes content one of the most important tools for the company. Investing in content brings several benefits to brands:
- Users spend more time on your site;
- Greater credibility for the company;
- Better ranking on Google
2. Contacts and Newsletter
It is essential to have the company's contacts on your website, so that interested people can contact you.
Also, include a form where the customer registers their data, for the option to receive a newsletter with news from the site and the company. There's nothing better than keeping in touch with those who are interested in your site.
3. SEO (Search Engine Optimization)
Optimize your website for Google, so that it can be better understood and viewed by search engines. Did you know that 60% of people only click on the first 3 results? SEO aims to position the site in the first results of search sites. Do not hesitate to invest in this point. Content, create lots of targeted and relevant content, SEO is not everything! Creating relevant content is essential to appear on Google more frequently and efficiently.
4. Promote the website
Promote your website with sponsored ads on Google or through social media. These tools will allow you to direct your ad to people really interested in your products and/or services.
Investing in paid ads in these media is much lower than using traditional media and tend to have a greater impact since it is directed only to your target audience.
5. Responsive
Currently, a large part of searches are done directly on smartphones, so it is important that your website is optimized for this platform.
A versatile site makes the page adapt to any screen, whether it's a computer, smartphone, or even a tablet, contributing to the user experience. You don't want your company to lose sales and new customers because your site is technically outdated.
At Do It On Agency, we can help you analyze your current website and create a strategy that matches your needs and online presence goals.
