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"The Integrated Formula for Managing Digital Public Relations"

DoItology is a methodology developed by Do It On Agencyteam, that in 4 simple steps will assess, think, define, implement and monitor your integrated Digital PR plan, where no area or aspect of your brand is left to chance. All so you can stand out and achieve success!

1. Think

We start by analyzing your business, market, and positioning, validating and complementing your business objectives with Marketing and Communication objectives.

2. Plan

Based on the analysis, we define together the strategy and the activity plan that best fits the needs of your brand and market.

3. Act

With the approved activity plan, we make its implementation. We create and manage all the planned actions, which will allow you to see your brand standing out in the market.

4. Measure

Because we want you to know how successful your brand is, we implement and track a metrics measurement process aligned with your business and Digital PR activities, both offline and online. This way you will always be aware of the status of your campaign!


The PESO(Paid Media, Earned Media, Shared Media, Owned Media) model is a Marketing and Communication platform that allows the definition and implementation of a brand's Omnichannel Communication strategy in a simple, intuitive, and integrated way, directly related to the business objectives.

This is the model adopted by Do It On Agency for the development of each client's integrated marketing and communication strategies.

This model is based on a framework recognized by AMEC(International Association for Measurement and Evaluation of Communication).

PESO Model - Paid Media; Earned Media; Shared Media; Owned Media



The evaluation of our work is something we take very seriously. At Do It On Agency we clearly define the establishment of analysis and evaluation metrics based on quantitative data that allow extrapolation to support the strategic definition of Marketing and Communication planning.

We use the management model that best expresses and responds to this need, the SMART model, which by its simplicity makes it possible to be used by all projects and marketing tools.

Agile Marketing

Increasingly, marketing teams are multidisciplinary and must adopt methodologies that allow them to achieve greater productivity.

At Do It On Agency, we adopt Agile Marketing methodologies that make our team able to respond more quickly to the needs and changes of each client.

We focus on the business objectives of each client, and work together to define the best action plan, using the best marketing and communication strategies and tools, in an integrated and agile way.

Are you interested in our services?

Request a proposal now and our team will contact you to validate the briefing

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