“The Integrated Formula for Managing Digital Public Relations”

doitology is a methodology developed by the Do It On Agency team, which in 4 simple steps will evaluate, think, define, implement and monitor your integrated Digital Public Relations plan, where no area or aspect of your brand is left to chance. All so you can stand out and achieve success!

1. Think

We start by analyzing your business, market, and positioning, validating and complementing your business objectives with Marketing and Communication goals.

2. Plan

Based on the analysis, we jointly define the strategy and action plan that best suits your brand's and market's needs.

3. Act

With the approved action plan, we implement it. We create and manage all planned actions, which will allow you to see your brand stand out in the market in practice.

4. Measure

Because we want you to know the success your brand is achieving, we implement and monitor a process of measuring metrics aligned with your business and Digital Public Relations activities, both offline and online. This way, you will always be aware of your campaign's status!

The PESO model (Paid Media, Earned Media, Shared Media, Owned Media) is a Marketing and Communication platform that enables the definition and implementation of a brand's Omnichannel Communication strategy in a simple, intuitive, and integrated way, with a direct relationship to business objectives.

This is the model adopted by Do It On Agency for the development of integrated marketing and communication strategies for each client.

This model is based on a framework recognized by AMEC (International Association for Measurement and Evaluation of Communication).

The evaluation of our work is something we take very seriously. At Do It On Agency we clearly define the establishment of analysis and evaluation metrics based on quantitative data that allow extrapolation to support the strategic definition of Marketing and Communication planning.

We use the management model that best expresses and responds to this need, the SMART model, which, due to its simplicity, makes it possible to be used by all projects and marketing tools.

Increasingly, marketing teams are multidisciplinary and must adopt methodologies that allow them to achieve greater productivity.

At Do It On Agency, we adopt Agile Marketing methodologies that enable our team to respond more quickly to the needs and changes of each client.

We focus on each client's business objectives and seek to work together to define the best action plan, using the best marketing and communication strategies and tools in an integrated and agile manner.