O Hyper Text Transfer Protocol Secure é o protocolo de segurança que promove a gestão segura de informação, garantindo ao utilizador a protecção contra ameaças.
The increasing sophistication of cyber threats increasingly demands a firm commitment to the security of online users. Hyper Text Transfer Protocol Secure or HTTPS is a security protocol that aims to serve precisely this purpose. This is the certificate that promotes the secure management of information, guaranteeing the user protection against common threats such as phishing.
Initially, HTTPS was a feature whose use was limited to sites where sensitive data was exchanged, such as banking information and payment processing. In 2014, it spread to the vast majority of websites, through a Google initiative called “HTTPS Everywhere”. This initiative, while ensuring greater security for online browsing, also gives them greater credibility.
What is the difference between HTTP and HTTPS?
The answer is very simple. Data shared according to the first functionality is liable to be intercepted by malicious agents, while HTTPS guarantees, as already mentioned, greater protection. To put it simply, we can say that HTTPS is the secure version of HTTP.
At the user's perception level, the differences are almost non-existent. Visually, the only recognizable change is that the element that usually starts a link is no longer “http://u201d and becomes “https://”. In addition, addresses that benefit from the security certificate will have a green padlock in the upper right corner, which indicates the reliability of the website.
In addition to the security benefits, adopting HTTPS can also be important for using other technological resources useful for your website that have this functionality as a requirement.
On the other hand, the increasing standardization of this protocol naturally reinforces its importance, not only with regard to user perception but also to the Google algorithm's own consideration.
As a way to encourage online security, Google prioritizes sites that adopt this certificate, giving them greater visibility in the search results ranking. This does not disregard the importance of developing a dynamic site where relevant and innovative content is present, however, it is an advantage whose enjoyment is pertinent.
When adding this tool to your website, don't forget to do it for all the pages associated with it – only then will you guarantee total security to your potential customers, as well as the benefit at the SEO level.
