22 Marketing and Communication Trends You Need to Know

ebook 22 tendências para 2022 que deve ter em conta na hora de preparar a sua estratégia de marketing e comunicação

With the world constantly changing it is important to have some alignment on what we can expect in the coming months, so here are 22 trends for 2022 that you should take into account when preparing your marketing and communication strategy. 

The Do It On team monitored, evaluated and summarized in an e-book the main 22 trends:

1. Social Inclusion
2. Transparency in Words and Actions
3. Capturing and Retaining Resources, is the new "El Dorado" of the Marketing and HR Teams
4. Leaders Comfortable Being Uncomfortable
5. Cybersecurity and Crisis Management Communication Plans become mandatory! 
6. Marketing Isolation Will End
7. Spend Less and Do More
8. Behavior-based Marketing and Communication will become critically important
9. Marketing Automation as an Essential Part of Communication 
10. The territory as a Brand 
11. Scrollytelling
12. Goodbye Vanity Metrics. Hello Performance Metrics!
13. B2B On Social Networks
14. Twitter and Tik-Tok Will Be "The" Networks to Be Present, but Facebook Is Not Dead! 
15. Consumers, Influencers, or a new stage of the Creative Economy?
16. Use and Abuse of User-Generated Content
17. WhatsApp, your Search Helper
18. Social Commerce
19. Meta-immersion on the Internet
20. No Code is the New Code
21. NFT the New Digital Art
22. Virtual Operations will Drive International Collaborations

If you are working on closing your strategic plan for 2022 or if you are preparing the plan's implementation, take advantage of this data to further enrich your activity.

The Do It On team is available to talk and discuss how these trends can impact your business, as well as to support you in the creation, development and implementation of integrated communication campaigns that allow you to achieve your business goals.