22 Marketing and Communication Trends You Need to Know

ebook 22 tendências para 2022 que deve ter em conta na hora de preparar a sua estratégia de marketing e comunicação

With the world constantly changing, it is important to have some alignment on what we can expect in the coming months, so here are 22 trends for 2022 that you should take into account when preparing your marketing and communication strategy. 

The Do It On team followed, evaluated and summarized the main 22 trends in an e-book:

1. Social Inclusion
2. Transparency in Words and Actions
3. Capturing and Retaining Resources is the new "El Dorado" for Marketing and HR Teams
4. Leaders Comfortable Being Uncomfortable
5. Cybersecurity and Crisis Management Communication Plans Become Mandatory! 
6. The End of Marketing Silos
7. Spend Less and Do More
8. Marketing and Communication based on behaviors will become critically relevant
9. Marketing Automation as an Essential Part of Communication 
10. The Territory as a Brand 
11. Scrollytelling
12. Goodbye Vanity Metrics. Hello Performance Metrics!
13. B2B on Social Media
14. Twitter and Tik-Tok Will Be “The” Networks to Be Present On, but Facebook Is Not Dead! 
15. Consumers, Influencers, or a New Stage in the Creative Economy?
16. Use and Abuse of User-Generated Content
17. WhatsApp, Your Search Assistant
18. Social Commerce
19. Meta-Immersion on the Internet
20. No Code is the New Code
21. NFT, the New Digital Art
22. Virtual Operations Will Drive International Collaborations

If you are working on closing your strategic plan for 2022 or preparing the implementation of the plan, take advantage of this data to further enrich your activity.

The DO IT ON team is available to talk and discuss how these trends could impact your activity, as well as to support the creation, development, and implementation of integrated communication campaigns that allow you to achieve your business goals.